How Brooklyn Metal club Saint Vitus Raised $125,000 on Kickstarter
Success stories have been rare for artists, concert promoters and small venues owners crippled by the pandemic. And with national unemployment at more than 13 percent, getting folks who are already short on income to contribute to a grassroots fundraiser can be a hard sell. But David Castillo, co-owner and music booker of Saint Vitus, attributes the Kickstarter’s success to the club’s status not only as a music venue, but as having a recognizable merchandise component.
That level of creativity caught the attention of Meredith Graves, director of music at Kickstarter and frontwoman for noise-punk band Perfect Pussy. Working with Castillo, co-owner Arty Shepherd and social media manager Caroline Harrison, Graves used the Saint Vitus campaign as a jumping-off point for, a new initiative from the startup that aims to support music venues, art galleries, festivals, performance spaces and other cultural entities during the COVID-19 pandemic and beyond.
Graves also praised the Saint Vitus team for taking advantage of a Kickstarter tool that in the past had been underutilized: the ability to create more rewards each week, sometimes twice a week, as the campaign goes on, which generated a constant anticipation for each new poster reveal or merch drop.
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