The subscription VOD service, a joint venture of ITV and BBC Studios, will be available in eight years from early 2022.
that centers on British programming, will launch in Scandinavia in early 2022 via a distribution partnership with pay TV company C More.
Once the streamer, through this deal, becomes available in Sweden, Finland, Denmark and Norway, it will be available in eight countries. BritBox will be distributed directly by C More in three countries and via TV 2 in Norway, where that company is a partner of C More’s. From early 2022, C More subscribers will have access to all the programming available from BritBox in English with local and English-language subtitles available, the partners said.
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