The chain came under fire for its running of the iconic hotel late last year
The ranking of 35 chains is based on almost 4,500 hotel stays by nearly 4,500 consumers in the 12 months to August. The average cost of UK hotels has increased by 21 per cent in the past 12 months, according to the research.
Guy Hobbs, editor of magazine Which? Travel, said:"With a decade of dismal reviews cementing its place as one of the UK's worst hotel chains, our results suggest that Britannia should be avoided at all costs. With the average price of a UK hotel stay now costing a fifth more than it did last year, travellers want to be sure they are getting the best possible experience for their money.
"Our results show that price isn't necessarily an indicator of quality, and many respondents reported fantastic stays with brands including Premier Inn and smaller chains like Warner Hotels." Britannia did not respond to a request for comment. Jurys Inn said it received"high satisfaction scores" from more than 213,000 guest reviews so far this year. Mercure said the Which? survey"does not reflect the standard of guest experience which we strive for".
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