Britain's Greggs follows vegan sausage roll success with meatless steak bake

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Britain's Greggs follows vegan sausage roll success with meatless steak bake
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Britain's Greggs launched a vegan version of its popular steak bake on Thur...

FILE PHOTO: A Greggs vegan sausage roll is pictured in Liverpool, Britain, July 30, 2019. REUTERS/Phil Noble

Greggs said the new product mirrored the original but used meat substitute Quorn instead of steak in its filling. Chief Executive Roger Whiteside said: “Our Vegan Sausage Roll launch was a huge success and we’ve been working tirelessly to expand our vegan friendly offering and provide more delicious savory food on-the-go options for people looking to reduce their meat intake.”

Sales of red meat in Britain fell by 185 million pounds last year, although sales of poultry and fish increased slightly, according to The Grocer, which cited research by Nielsen.

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