Briggs: Bill Oesterle is dying. His last act is a sales pitch for Indiana.

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Briggs: Bill Oesterle is dying. His last act is a sales pitch for Indiana.
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ICYMI: The throughline for Bill Oesterle’s career has been a desire to keep, and bring back, good people in Indiana. He isn't letting one of the cruelest diseases to inflict humanity stop that now.

Oesterle insists his company can help turn it around. He's not handing out degrees, but he is in the business of reeling in. TMap uses data to find college graduates with Indiana connections who are living outside the state and attempts to recruit them to move back. The company’s MakeMyMove initiative targets remote workers, in many cases by offering incentives through towns including Greensburg and Muncie to attract them to Indiana.

Oesterle's path is simpler now than at other points in his life. After managing the 2004 Daniels gubernatorial campaign, Oesterle went through a divorce, which he hasas “the worst experience of my life.” A decade later, in 2015, he mounted the RFRA resistance against poor, dumbfounded Pence, canceled an expansion of Angie’s List’s east-side headquarters and then left the company altogether.

“If I had it to do over again, I would have been much more overt in setting up my succession. I left that to the board and very intentionally said, ‘I’m not sticking around. I want a clean break for you guys to do whatever you need to do.’ Within two years, the company was in financial peril and sold. I believe in my heart of hearts, if we had stayed on the strategy we were working on, we’d be the dominant player in home services.

“Two years of that wore me out,” Oesterle said. “I was like, ‘Holy ,’ I’m in a startup. This is not a good time to be in a startup. Everything was that way. Everything. Where I am now, I have the gift of knowing about when I’m going to die. So, my plan is incredibly precise. My life got better when I got diagnosed with a terminal disease.”

Kristi Oesterle feeds her husband, Bill Oesterle, through a feeding tube Wednesday, June 8, 2022 at their home. Bill Oesterle has ALS, or amyotrophic lateral sclerosis, an incurable disease that affects parts of the nervous system, affecting muscle movement. It is also called Lou Gehrig's disease.The stress of that May surgery accelerated Oesterle’s decline, just as contracting COVID-19 did in January 2021. Oesterle could still drive before surgery, for example.

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