LAS VEGAS — Breanna Stewart and Napheesa Collier view Unrivaled, their newly founded basketball league, as symbiotic to the WNBA and an avenue to fill offseason voids for players as women's basketball continues to grow in TV viewership and popularity.
NEW YORK, NEW YORK - JULY 19: forward Breanna Stewart #30 of the New York Liberty drives against center Awak Kuier #28 of the Dallas Wings during their game at Barclays Center on July 19, 2023 in New York City. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.
It's a way for players to at least temporarily address many of their long-standing frustrations with the WNBA, which is in its 27th season and will introduce the full effects of theThe clause requires players with at least three years of experience to return to their WNBA teams in time for training camp or else be suspended for the season. That can be difficult because overseas clubs often play their postseasons beyond training camp.
“You can kind of give players more options and more choices, because I think the prioritization really didn't give us any choices,” Stewart said. “And now we're taking them back. And it's just coming in from a different source.”Stewart, Collier and WNBA commissioner Cathy Engelbert said they had conversations about Unrivaled early in the process. Stewart said they were good conversations, and Collier described them as positive.
Stewart said watching WNBA stars in Unrivaled could lead fans to the WNBA, and vice versa. That’s also true of brands that now have more touchpoints with fans by sponsoring the leagues and players. Collier said content will be a large focus in marketing with behind-the-scenes looks, podcasts and “cameras everywhere.” It will increase visibility and relevance in a time when players are usually out of the spotlight.
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