The rise of AI models has turned social media posts into valuable commodities. Twitter paywalled that data last month, and Reddit plans to follow suit – which could help boost its valuation ahead of a public market debut: AnitaRamaswamy
Bard. Reddit has also been exploring going public since late 2021, but volatile market conditions and a rout in public technology stocks may have pushed the company to wait. Reddit’s data, as it benefits AI models, may be just the catalyst that it needs.a new revenue stream to supplement what it already earns from advertising. Twitter is already trying. On Thursday, Elon Musk said in a Tweet he was going to sue Microsoft over the use of Twitter’s data.
, or roughly $0.00084 per month per Tweet. If Reddit were to charge the same, selling 1% of its 8.3 billion annual comments, posts, and messages could bring in $6,000 per customer each month.and Alphabet have access to user habits, too, the specific, consistent, and very personal nature of the Reddit chat board is just the sort of thing a machine needs when learning how to act like a human. Plus Reddit has reason to open its data up more widely.
There are various tweaks to the model – like selling loads of data to a few customers at a very high price or charging based on usage. But to simplify, say Reddit sells all of its data, and it’s able to command a 20% premium to Twitter’s price based on its specialty. It could make $8.3 million per customer each year. And on that basis, it would need to get just 40 customers to nearly double the $350 million revenue it made in 2021.
And that calculation doesn’t include the revenue it makes from advertising, which would add another 15% onto the value at the same 4 times multiple as Meta. It would take some mind-bending when Reddit tries sell shares to public investors. Then again, so does AI in general.
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