Backlash towards TikTok's Chinese parent ByteDance is one place politicians can agree. American media steals eyeballs when its citizens argue. TikTok, then, has an interest in keeping events copasetic, says jennifersaba.
The short-form video platform’s emergence as a potential weapon of Beijing is one area where politicians on both sides of the aisle can agree. Chew willbefore the U.S. House of Representatives Energy and Commerce committee on Thursday to explain security practices and the company’s relationship with the People’s Republic. Partly owned by China’s ByteDance, U.S. government officials are worried about its parentage.
So in some ways, political cohesion is good for TikTok. The platform’s closest rivals benefit when U.S. political parties are at odds. In 2020, the year Biden squared off against Trump, CNN’s prime time viewership jumped over 80%, Fox’s was up some 40% and MSNBC’s increased over a fifth, according to Nielsen. The following year after Trump left the White House, ratings crashed in the double digits.
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