From Breakingviews - Apple could overcome VR’s nerd and creepy factors
, after buying headset company Oculus in 2014, uses its products to push Mark Zuckerberg's pet project, the Metaverse. That division currently makes up less than 1% of Zuckerberg's $700 billion company's revenue.
Apple's gear has whiffs of both ventures. Like Meta, it looks like the eye protectors a scuba diver might wear. And like Google, a user can interact with the real world while they are wearing the device, suggesting that people might actually see a person with the goggles on. In some ways, that's the worst of both worlds.
Yet Cook has an advantage. First, unlike Meta, the company has always been a hardware business. Iterations of the iPhone suggest it'll figure out how to make the design cool. And unlike Alphabet, Apple isn't as deep into developing an artificial intelligence product, and its advertising business, while growing, is still a relatively small chunk of overall revenue.
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