Bratz described Kylie Jenner as the embodiment of what its dolls have stood for since their debut over two decades ago. But for some fans, the new Jenner doll does not represent the doll they grew up with.
That ambiguity is a double-edged sword, according to Dr. Jillian Hernandez, a women’s studies scholar and author of “Aesthetics of Excess: The Art and Politics of Black and Latina Embodiment.”
White women are often celebrated and rewarded for adopting physical features “that resemble those of women of the African diaspora,” such as fuller lips, darker skin or curvier bodies. Meanwhile, actual women of color get overlooked, such as in the case of this Bratz collaboration.Some online said they felt Jenner did in fact embody Bratz, as both she and the brand have been criticized in the past for appearing to capitalize on the aesthetics of women of color.
“Of course there are better people [to collaborate with] who actually have these features that Bratz pulls from, but at the same time, that is kind of where it started,” he said. “It wasn’t a doll line created by people of color for people of color. It was a doll line created to be edgy and different. And it just so happened to resonate with the people that it was emulating.
Following Tuesday’s doll release, fans online gave suggestions for future potential Bratz collaborators, naming singers like Rihanna and Aaliyah, as well as actresses Marsai Martin and Keke Palmer.
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