How Hello Sunshine is conquering the new normal of brand purpose paid brandstorytv
Talking about brand purpose and mission is one thing – behaving with purpose is something else.
Because Hello Sunshine’s operations are so deeply and directly connected to their brand purpose, it affords the company the opportunity to involve themselves in media projects and brand partnerships that other typical media brands may not even consider; opening them up to unique possibilities like their partnership with Author Eve Rodsky.
Author Eve Rodsky was joined by Hello Sunshine CEO Sarah Harden and Procter & Gamble Brand Manager of Entertainment Marketing Anna Saalfeld for a chat moderated by Horizon Media’s Shannon Pruitt to discuss Rodsky’s book Fair Play, and the involvement of the brand and media company in that process.
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