Brands are auctioning off tickets to their fashion shows for charity.
MILAN — The doors of Milan Fashion Week will be open for the highest bidders as some of the industry’s big names have partnered again with the CharityStars web site to auction show tickets.
Auctions on the web sites include tickets to Versace, Emporio Armani, Salvatore Ferragamo, Moschino, Alberta Ferretti, Missoni and GCDS shows, among others. All these brands decided to support the “Made in Carcere” project that produces and sells items manufactured by female inmates, offering them a work and social reintegration opportunity.
This initiative has also been picked by Missoni, whose offer of two front-row seats at its show has raised 5,000 euros so far, and by Emilio Pucci, whose package of two tickets to its presentation and a meet-and-greet with the Florentine brand’s image director Laudomia Pucci has reached the sum of 2,000 euros.
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