Box Office: Why Are So Many Sequels Bombing This Summer?

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Box Office: Why Are So Many Sequels Bombing This Summer?
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Why are so many sequels bombing this summer?

merely offered “more of the same.” Now “more of the same” isn’t automatically the kiss of death.John Wick: Chapter 3 provided” and hit pay dirt. Sometimes it’s “more of a great thing” versus “more of a not great thing.

All these factors have combined in a scenario where, unlike generation’s past, it is arguably more accessible and cheaper to rent the older version of a given franchise than trek out to a theater and see a newer version of that franchise. Why go to theaters for a badIf you’re going to do a sequel or reboot, you need to make sure it’s either good enough or different enough from its predecessors that it justifies a theatrical watch.

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