With $30 million, ShazamFuryOfTheGods landed one of the lowest box office starts for a DC universe film, ahead of pandemic-era releases like “Wonder Woman 1984” ($16.7 million) and “The Suicide Squad” ($26 million).
” opened to No. 1 in North America, but the Warner Bros. and DC Comics sequel fell short of expectations with its disappointing $30.5 million debut. Heading into the weekend, the film was expected to collect $35 million to $40 million, which already wasn’t all that spectacular since it cost north of $110 million to make and another $100 millions more to market.
“Fury of the Gods,” to some degree, is also the victim of the big reset at DC. It’s the first movie to be released since James Gunn and Peter Safran have taken over the superhero universe and set it on a brand new direction. Though the producers have been careful not to absolutely rule out the return of any established DC hero , fans can see the writing on the wall.
So far [in 2023], ‘Ant-Man’ slowed after an excellent start, and ‘Shazam’ is falling,” says David A. Gross, who runs the movie consulting firm Franchise Entertainment Research. “Neither film found an original, creative way forward; neither elevated their series.”
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