'The Expendables 4' flopped during a quiet weekend at the domestic box office.
,” an action-thriller starring Sylvester Stallone and Jason Statham, misfired in its box office debut, tumbling to a franchise-low $8.3 million.
Despite the abysmal results, there are reasons to be more optimistic about the future of theatrical. Studioswith the writers on strike, and there’s hope that means a similar agreement could be looming or the actors union as well. This would give stars the ability to promote their upcoming films, which in turn could goose box office returns.
“The last two ‘Expendables’ have dropped sharply from the previous episodes, and the weekend figure is below average for the genre,” says David A. Gross, who runs the movie consulting firm Franchise Entertainment Research Critics. “Reviews are poor and audience ratings are dull.” “The movie was not cheap to make,” Gross adds. “While ancillary income should be strong, it appears the film will have a hard time getting to profitability after marketing and distribution costs.”
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