It's been two years since Bouchra Jarrar exited Lanvin. And now, she's making a stealth comeback.
This Couture season, Bouchra Jarrar is making a stealth comeback. Not in fashion terms just yet , but on her own terms.
It’s been two years since Jarrar exited Lanvin. “Even though I still look like I’m 14, I’ve been flat-out for 30 years, and I feel like I’m starting the second half of my life,” she says. She took time to find balance—to be with friends and family, to travel, to get back to the gym—and to try her hand at new pursuits, namely portrait photography.
“I studied applied arts, so when I found myself without fabric to work, I knew that I would find another outlet because I’m someone who needs to create things; it’s like breathing,” Jarrar says. “Give me any subject and I’ll find something to express.” As fate would have it, a friend, the singer Keren Ann, asked Jarrar to take care of her image for her latest album for Polydor Records. “When I like something, I jump right in. It was the most natural transition imaginable,” says Jarrar. Soon, she was sending out cold-call emails to personalities in the arts she admires. “I think I chose them because they’re all self-made and they have a passion; they believe in something, they have a generosity of spirit.” All agreed to come pose in her studio.
Having circled back to the subject, Jarrar states that she definitely wouldn’t revive her namesake label. But her fans will be relieved to hear the possibility of her making clothes again isn’t entirely off the table. It’s just that she would do things differently next time. “Democratizing luxury would be a good reason to come back to fashion,” she muses. “If I were to come back, it would be to give back to the street what luxury took from it.
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