Boss' show was more than the usual extravaganza — it spoke to corporate culture and emphasized inclusivity.
Boss has spoiled international guests with blockbuster spectacles in recent season, from the event in the Dubai desert to last year’s baseball-themed fest in Milan.
This event struck a few chords, balancing marketing acumen , “credibility” as Miah Sullivan, Boss’s senior vice president of global marketing and brand communications, put it, and social relevance. Marco Falcioni, the new senior vice president of creative direction, had 1992 Boss ads glued to his moodboard. How to make the return of that power garment memorable? Enter Naomi Campbell, who opened the show as confident as ever in a broad-shouldered overcoat thrown over a liquid looking pantsuit, and Future wrapping up the 60-plus look parade in a fluid all-black tuxedo.
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