Vuarnet has long been an icon of French ski slope glamour; now it's getting a futuristic spin
. Secondly: It just announced it is hiring young Parisian designer Boramy Viguier as artistic director. This is interesting for quite a few reasons, but mainly because this is one of those unexpected pairings—huge understatement here—that on closer inspection warrants a resounding thumbs up.
“There’s such a degree of nostalgia [with Vuarnet]” says Viguier. “Everyone in France has a sentimental relationship [with it], from wearing its sunglasses on the ski slopes.” Yet it wasn’t looking to the past through rose-tinted glasses which drew him to signing onto the role some six months ago.
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