Booze-Free Bottle Shops Are Making Dry January Easier Than Ever

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Booze-Free Bottle Shops Are Making Dry January Easier Than Ever
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Meet the booze-free bottle shops.

and Figlia, a company founded by 25-year-old New York entrepreneur Lily Geiger, who created the recipe for her non-alcoholic aperitivo in her own kitchen. It tastes like cloves and flowers. Geiger recommends mixing the aperitivo with seltzer and serving it with a wedge of orange or a sprig of rosemary–sort of like an Aperol spritz, sans alcohol.

The genesis of Spirited Away dates back to the pandemic’s early days. Watters and his wife Victoria were both working from their small apartment, Victoria typically in the bedroom, Douglas in the living room. They would wrap up around 5 p.m. and then start drinking. “My daily evening ritual was to make a cocktail. And if you do that seven nights a week, which I was, you’re consuming a sizable amount of alcohol,” Watters said. “When I started to think about it, it was more alcohol than I wanted to be drinking in the aggregate.”

“It will be mostly more brands,” Watters said about Spirited Away’s new space. “There’s just a ton of growth happening.”

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