NBCUniversal will draw on its news, sports, cable unscripted and Spanish-language divisions to provide an array of programming beyond scripted series for the launch of the streaming platform that h…
on Tuesday offered the first glimpse into the programming vision for the venture, targeted for launch in April.
Hammer said the guiding principle of content development for Peacock was to assemble a mix of “timely and timeless” programming, meaning an emphasis on news and sports-related fare with the urgency to drive live viewing, coupled with a deep library of TV classics to draw binge-watchers. Hammer’s team settled on Peacock as a moniker after consider all sorts of acronyms and made-up words, Hammer said.
Details of how other news, sports and unscripted programming will be showcased on Peacock are still being sorted out, Hammer said. Peacock at present has about 500 employees, mostly working on programming, marketing and technical development efforts. Details of pricing and distribution plans will be unveiled down the road. Hammer said the technical and design teams working on the project are focused on making the Peacock interface “as easy to use as possible and super-super consumer friendly.”
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