Boeing is open to renaming its troubled 737 Max, its most important and currently its most infamous aircraft
Boeing Chief Financial Officer Greg Smith revealed the possibility of a name change while speaking to Bloomberg on the sidelines of the Paris Air Show."I'd say we're being open-minded to all the input we get," he said, according to the Bloomberg report."We're committed to doing what we need to do to restore it. If that means changing the brand to restore it, then we'll address that. If it doesn't, we'll address whatever is a high priority.
"Most people don't know if they're flying an Airbus or a Boeing," said Shem Malmquist, an accident investigator and visiting professor at the Florida Institute of Technology."They're looking at the price on the ticket."Airlines have changed their names, though. Malmquist said one name change inspired by a crash was the airline ValuJet, which rebranded as as AirTran in 1997 following the high-profile crash of one of its jets the previous year.
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