Boeing's own survey shows that 40% of regular flyers said they would be unwilling to fly on the 737 Max
Part of a presentation by Boeing to airlines with strategies to help win back the public’s trust for the 737 Max.
For instance, if a traveler doesn’t want to fly after buying a ticket, getting to the airport gate or even after boarding the plane, Boeing says that the airline could offer to rebook a flight, have flight attendants or pilots talk to the concerned passenger or hand out 3-by-5 inch information cards detailing why the Max is safe.
Boeing has queried thousands of travelers around the globe four times since May, and found that the skepticism surrounding the Max had improved only marginally. Among U.S. travelers, just 52% said they would be willing to fly on the plane, according to the survey.“Overall awareness of issues surrounding the 737 Max remains very high in all countries,” Boeing wrote.
Boeing has faltered badly in its public response to the crashes. The ousted chief executive, Dennis A. Muilenburg, who was fired Monday, repeatedly made overly-optimistic projections about when the Max might return to service, upsetting regulators and airlines. He drew the ire of lawmakers at congressional hearings, where the families of crash victims winced at his name. The hiring of the top crisis communications firms Sard Verbinnen and Edelman did little to improve the company’s reputation.
“Lives depend on the work that we do,” Boeing’s chief commercial pilot, Jim Webb, says in another video. “We know that when you step on board, you place your trust in us.” The materials also show that Boeing would try to push back on the narrative that the Max was developed under intense deadline pressure as the company faced heated competition from its European rival, Airbus.
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