In his new role 'getting everything right creatively,' Bob Iger is likely to tackle DisneyPlus, which, despite its booming subscriber numbers, is suffering from a dearth of original series and brand identity issues
In his new role"getting everything right creatively," the former CEO is likely to tackle the streaming service, which, despite its booming subscriber numbers, is suffering from a dearth of original series, brand identity issues and stars pleading to move their shows to Hulu.
After launching with a bang on Nov. 12 and shooting past 28 million subscribers in just three months thanks, in large part, to the buzz around its rich library and flagship, Disney+ is now grappling with a dearth of original product aimed at a wider audience than just kids happy to watchDisney+ has more than 50 scripted shows and some 50 unscripted shows in development, according to a source with knowledge of the plans, and is set to release around 35 originals in its first year.
The TV industry is littered with shows that were developed but never picked up to series. The issues on these projects stem from what multiple people describe as questions about what executives want the Disney+ originals brand to be. Early on, per one source with close ties to the company, the Disney+ team — headed by direct-to-consumer chairman Kevin Mayer, president of content and marketing Ricky Strauss and senior vp content Agnes Chu — described a plan to be “on the edgy side of PG-13.
Disney+’s multibrand environment was, by design, a way to highlight the many marquee franchises that exist under the Disney umbrella. Each of the company’s content arms — among them Lucasfilm, Marvel, Pixar, Disney Channel and National Geographic — have been given the authority to develop projects that they then feed to Disney+. In the lead-up to the Disney+ launch, Iger was vocal that streaming was his No. 1 priority.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Disney Plus, Telefonica’s Movistar Plus Confirm Strategic AllianceMADRID — The Walt Disney Company and Spain-based telecom Telefónica announced Sunday a multi-year strategic alliance which will see streaming service Disney Plus launch in Spain on Movistar P…
Consulte Mais informação »
'Onward' Leads Box Office With Ho-Hum $40 MillionLOS ANGELES, (Variety.com) - Disney and Pixar's 'Onward' debuted ...
Consulte Mais informação »
A 'Beauty and the Beast' Prequel About LeFou And Gaston Is In the WorksA ‘Beauty and the Beast’ Prequel About LeFou And Gaston Is In the Works
Consulte Mais informação »
Shanghai Disneyland to resume some resort ops, main park still shut on virus worriesWalt Disney Co's Shanghai Disneyland said on Monday it will resume a limite...
Consulte Mais informação »
John Oliver Slams Disney-Owned Streamer for Censoring 'Last Week Tonight' Jokes About DisneyThe HBO host says jokes he made about Disney characters were removed from two episodes, which were jarringly edited before streaming on India's Hotstar.
Consulte Mais informação »
Biden to get cover from major super PAC as GOP attacks ramp upPriorities USA, the main Democratic super PAC focused on the presidential race, says it will back Joe Biden with ads rebutting GOP attacks
Consulte Mais informação »