Walt Disney’s CEO today further articulated an evolving strategy — over the next three or four years — of Disney+ becoming a platform for consumer engagement beyond the streaming service
’s CEO today further articulated an evolving strategy — over the next three or four years — of Disney+ becoming a platform for consumer engagement beyond the streaming service.. At media conference Wednesday, he described Disney’s business units working together to target consumers more precisely than he thinks any other company can, giving it a big competitive advantage.
“If we can have a universal guest experience, recognize that a person who spends seven days in the park, 24 hours a day, and we know all that information about them, is the exact same person who watches XYZ on Disney+, and we can identify that person as the same one… We can now customize and personalize that experience way beyond anything we’ve ever been able to do before, bringing the two pieces of thecompany into one, for one common guest experience,” Chapek said during a Q&A at the...
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