Legendary game show host Bob Barker, a household name for a half-century as host of “Truth or Consequences” and “The Price Is Right,” has died at 99.
FILE – Legendary game show host Bob Barker, 83, waves goodbye as he tapes his final episode of “The Price Is Right,” in Los Angeles on Wednesday, June 6, 2007. Barker signed off from 35 years on the game show and 50 years in daytime TV in the same low-key, genial fashion that made him one of daytime TV’s biggest stars.
Barker was working in radio in 1956 when producer Ralph Edwards invited him to audition as the new host of “Truth or Consequences,” a game show in which audience members had to do wacky stunts — the “consequence” — if they failed to answer a question — the “truth,” which was always the silly punchline to a riddle no one was ever meant to furnish.
“I have grown old in your service,” the silver-haired, perennially tanned Barker joked on a prime-time television retrospective in the mid-’90s.“We lost a beloved member of the CBS family today with the passing of Bob Barker. During his 35 years as host of The Price Is Right, Bob made countless people’s dreams come true and everyone feel like a winner when they were called to ‘come on down.
“Everyone can identify with prices, even the president of the United States. Viewers at home become involved because they all have an opinion on the bids,” Barker once said. His own appeal was clear: Barker played it straight — warm, gracious and witty — refusing to mock the game show format or his contestants.
Barker also spent 20 years as host of the Miss USA Pageant and the Miss Universe Pageant. A longtime animal rights activist who daily urged his viewers to “have your pets spayed or neutered” and successfully lobbied to ban fur coats as prizes on “The Price Is Right,” he quit the Miss USA Pageant in 1987 in protest over the presentation of fur coats to the winners.
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