Savvy drivers are pushing back against BMW's subscription-based seat warmers.
—modifying or changing EEPROMs to boost a car's performance—but can also help owners out with other digital features including pay-to-use heated seats. Interestingly, owner Iain Litchfield said this sort of shenanigans isn't an entirely new thing for the auto industry, which has a long history of restricting access to new car features, most often without owners even being aware that they were missing.
The BMW situation is different, though, because it's ongoing and open-ended. Miss a payment and suddenly those fine Corinthian leather seats are going to feel awfully chilly in the early morning hours, even though the heater remains fully functional. But while software and music piracy have been with us for as long as computers and recorders have been around, it's a relatively new phenomenon in the realm of physical products. And it's a problem that could potentially bite a lot of people in the ass in some very unexpected ways.
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