“Great artists and great music have no expiry date and we believe it is time for the music industry to reflect that,” said CEO Hartwig Masuch.
“Music fans demonstrate on a daily basis that they reject the music industry’s outdated privileging of new music over older music,” said BMG CEOin a statement. “Music is music regardless of its age. Great artists and great music have no expiry date and we believe it is time for the music industry to reflect that.”
In a note to BMG staff on Tuesday, Masuch said the shift “marks a significant expansion of [Casimir’s] responsibilities, and is a reflection of the success of the global frontline marketing team he created in 2018.” Casimir will now also oversee the company’s global catalog marketing team as well as its London-based global licensing hub, leading a team of roughly 90 employees.
Masuch continued that the integration “also means that on a local level, our repertoire leaders — Thomas Scherer in LA, Alistair Norbury in London etc – will uniquely in the music industry oversee music publishing and frontline and catalog recordings in their local territories.” He added that the change “empowers local leaders…shortens reporting lines and…makes us more responsive for our artist and songwriter clients.
of the top 1,000 on-demand audio streaming tracks rose from 3,287 days in 2021 to 3,462 days in 2022 — an increase of 176 days, or nearly six months — according to a
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