Bluebird bio Inc on Friday set a price for its gene therapy, Zynteglo, at 1.575 ...
- Bluebird bio Inc on Friday set a price for its gene therapy, Zynteglo, at 1.575 million euros over five years, after winning conditional approval in Europe this month to treat a rare genetic blood disorder.
Zynteglo was approved in Europe for patients age 12 and older with beta thalassemia who require regular blood transfusions to manage their disease and have no matching donor for a stem cell transplant. Bluebird said it believes the “intrinsic value” of its one-time infusion is about $2.1 million per patient, and the price reflects the ability to avoid costly blood transfusions, improve quality of life and potentially cure patients.Bluebird said it aims to price Zynteglo in developed nations, including the United States, within a “reasonably close” range. The company said patient access talks are underway with health authorities in Germany, Italy, France, and Britain.
Whether these high priced new therapies can succeed in Europe, where countries have stringent price controls, remains to be seen.
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