“Barbie” is headed to Bloomingdale’s, naturally.
“We are thrilled to be partnering with Mattel and Warner Bros. on what’s anticipated to be the most iconic pop culture moment of the year,” said Frank Berman, executive vice president and chief marketing officer at Bloomingdale’s. “As ‘Barbie the Movie’ continues to take center stage, we’ll be rolling out some of the most exciting activations, nationwide events, and product collaborations to date, starting with our exclusive Aqua collection.
During the ’80s and ’90s, there were a number of exclusive Barbies at Bloomingdale’s created with designers such as Ralph Lauren, Donna Karan and Nicole Miller, who outfitted Barbie in their collections, he said. “Barbie is such a big part of pop culture and it’s a brand that’s been around more than 60 years, and we helped celebrate their 50th anniversary in our store with a retrospective of Barbie over the decades and the evolution of the brand that’s so ingrained in pop culture,” said Berman.
The “Barbie the Movie” x Aqua 26-piece collection features women’s and girls’ apparel and accessories, ranging from sequins to matching tweed sets. The line, which retails from $55 to $200, has dresses, pants, pleated miniskirts, tanks and blazers in a color palette of pinks and blues, inspired by fashions seen in the film. To complete the look, there are heart-shaped crystal cross-bodies, shimmering evening bags, bold earrings with pearls, fringe and crystals, and a paperclip star necklace.
In the kids’ area, there’s a girls’ assortment of Aqua with activations in those departments. “Barbie is a multigenerational brand; that’s why we love the paring with Aqua. There’s nostalgia that comes from the parents of young brands. It’s an incredible brand with its own iconic history,” he said.As for traffic expectations, Berman said he expects it to be a big draw. “This is our big summer moment.
Turning to key looks in the Barbie collection that he anticipates will be bestsellers, he said, “I think the whole Aqua and ‘Barbie the Movie’ Collection is going to blow out. That’s the big focus, and that’s the centerpiece for everything we’re doing. It’s just a really fun product that brings it all together.”
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Barbie vs. Christopher Nolan Is A $400 Million Battle Where Nobody Can LoseDespite the rivalry that pits Barbie and Oppenheimer's success against each other, the box office will prove that neither film will end up losing.
Consulte Mais informação »
Barbie 2: Cast, Story Details & Everything We KnowBarbie 2 might not be confirmed, but there are plenty of details that suggest a sequel to Greta Gerwig's movie could be on its way in the future.
Consulte Mais informação »
After Pandemic Box Office Slump, Europe Expects Strong Comeback With ‘Barbie,’ ‘Oppenheimer’ and ‘Indiana Jones’The walls of Barcelona’s international convention center might soon rattle once the 4,000 European exhibitors, suppliers and service providers in town for the CineEurope trade show breathe out a co…
Consulte Mais informação »
Gal Gadot and Netflix Debut Trailer for Spy Thriller 'Heart of Stone'Gal Gadot wants to create the next big spy franchise with 'Heart of Stone'
Consulte Mais informação »
10 Reasons Alien's New Movie Will Resurrect The FranchiseThe new Alien movie can resurrect a classic sci-fi franchise that has been mired in convoluted and unsatisfying sequels and prequels.
Consulte Mais informação »
10 Unbelievable Jackie Chan Movie Moments That Created A Martial Arts LegendJackie Chan is a legend of the martial arts genre — here’s a rundown of 10 Jackie Chan movie moments that helped solidify his legend worldwide.
Consulte Mais informação »