Plus-size company BloomChic has committed to extending their size run through size 30 by January 2022.
, “This customer has been let down so many times. We’re a savvy, resourceful shopper. For a brand, when you come into this space, you need to come at it very authentically. You need to come in being open to listening to feedback.” Philips is also a plus-size customer. “There’s an experience that I have just as a customer that someone who has been a straight-size person their entire life will never truly understand the same way,” she says.
Philips says that the company understands the ways that the fashion industry has failed the plus-size customer, editing and watering down her fashion narrative. She says at BloomChic, “We passionately believe that women should have the access to curate their own style and express themselves through fashion however they dream. She is the stylist.”
With offices in the U.S., Hong Kong, and China, BloomChic is currently hiring plus-size designers with industry experience to assist their overseas team with design and fit. The company is in the midst of creating partnerships within the plus-size space, including one with Los Angeles based consignment boutique,Philips says that the forthcoming size expansion and partnerships are only the beginning of BloomChic’s plans to serve and build the plus-size community.
Virgie Tovar is an author, activist and one of the nation's leading experts and lecturers on fat discrimination and body image. She is the founder of Babecamp, a 4-weekVirgie Tovar is an author, activist and one of the nation's leading experts and lecturers on fat discrimination and body image. She is the founder of Babecamp, a 4-week online course designed to help women who are ready to break up with diet culture.
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