Mike Bloomberg has spent more than $41,000,000 on Google and YouTube ads since he entered the race late in November, according to data analyzed by NBCNews.
The value of buying ads on Google is that marketers know they’re targeting a curious audience that might be persuadable, said Stephen Puetz, a Republican political consultant who’s not affiliated with a presidential campaign.
“A lot of voters don’t do more research, but if they do, they go to Google,” Puetz said. “Anyone who’s typing in something about a political issue or the presidential race, it means they’re open to more information.”Bloomberg’s marketing budget is effectively limitless so far, and unheard of in politics.
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