Black Mirror’s take on AI screenwriting, privacy breaches, and Hollywood sexism get bogged down by self-referential celebrity casting.
“Joan Is Awful” begins by presenting us with a day in the life of Joan Tait , a woman with a cushy job at a music streamer called Sonicle. It lets her live a comfortable life, but she has long since lost any real passion for the job. She’s unfulfilled by a career spent handing down edicts from the board; deep down, she’d rather live out her original dream of owning her own coffee shop.
But if being the main character is what Joan seeks, she’s about to get exactly what she asked for. When she arrives home that night, she and Krish fire up Streamberry, this episode’s obvious Netflix equivalent, complete with a bold red S logo and the signature “ta-dum” sound on launch — and here’s where we start to understand what this episode is really about.
Joan’s life only continues to unravel the next day when she loses her job because her on-screen persona leaked confidential company information. And a meeting with her lawyer clarifies just how fucked she is: When she originally signed up for Streamberry and agreed to the terms and conditions, she unknowingly signed away her life rights and okayed the algorithm to tweak and fill in dialogue for dramatic purposes. In fact, it’s not actually Salma Hayek playing Joan; it’s a digital likeness.
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