Launched in 2020, The Sip is empowering women of color to discover their wine preferences, one bottle at a time.
Choosing a bottle of bubbly can be daunting. It comes in a wide variety of styles, it’s mired in technical terms — dosage? residual sugar? — and it’s mistakenly viewed as special occasion-only., a discovery platform for sparkling wine and Champagne, is trying to make the process easier and more fun, especially for women of color.
While men dominate the wine industry today, legacy Champagne houses like Veuve Clicquot and Laurent-Perrier owe their early success and innovation to women. Madame Clicquot, known as the Grande Dame of Champagne, created the first known vintage champagne in 1810, and in 1816 invented the riddling table process used to clarify champagne.
The Sip features these producers and more than 50 others, including smaller boutique brands, such as Washiru Wines, a Kenyan-American-owned winery in Alameda. The emphasis is on supporting wineries owned by women and women of color. How it works: The Sip offers several points of entry, from full-sized, single bottles and bi-monthly subscriptions to one-time curated boxes that start at a reasonable $51. Those boxes feature 187 ml one-serving bottles, allowing budding bubbly aficionados to sample without breaking the bank or wasting precious juice. The technology drives recommendations based on user reviews. The more users sip and review, the better the AI works.
From then on our girls’ nights involved sparkling wine. It was something that bonded us. And it’s always been my love language with my mom and grandma.We wanted to help people, especially women, figure out what they like without wasting money. Because Champagne is expensive, it doesn’t mean you should like it. It’s about undoing decades of stereotypes and marketing to help people find their own preferences.
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