Birger Christensen Collective, the parent company of Danish brands Rotate, Remain and Cannari, have reported a 28 percent growth in gross profit to 8.4 million euros.
“We want to move ahead with investing in retail a lot more as we’ve invested a lot of money in our digital appearance through our e-commerce websites,” said Christensen.
“We have the piggyback model, which means that it needs to cater to the same buyers [as the rest of the brands she oversees],” she said about her decision making process. “It cannot cannibalize any of the other brands we have. All the relationships that we’ve been building up with buyers and our partners for the past four years, it definitely needs to be something that sits within their range,” she added, hinting that they’re not moving into sports for the time being.
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