The latest DC Comics release from Warner Bros. was projected to make between $50 million to $55 million its first weekend in theaters.
Warner Bros.‘ „Birds of Prey“ won the domestic box office, but with a soft $33.2 million.
It’s a disappointing opening for the DC Comics movie, which has a fresh Rotten Tomatoes score of 81%. Its R rating may have kept away teen girls who love the movie’s lead, Harley Quinn.Though it’s one of the most anticipated releases of the year, was critically acclaimed with a Rotten Tomatoes score of 81%, and is the most attractive new release in theaters since the mid January opening of „Bad Boys for Life,“ Warner Bros.
It’s hard to nail it down to one thing. Warner Bros. marketed the heck out of it. As already noted, the release date wasn’t the issue. Could it be a matter that the predominantly male demo that makes up comic book movie fans didn’t want to turn out for a female-led comic book movie? It’s hard to use that argument when movies like „Wonder Woman“ and „Captain Marvel“ found box office glory.
Though „Deadpool“ has thrived over the fact that it can go off the rails in regards to language or behavior at the snap of a finger because it’s a hard R franchise, when it comes to Harley Quinn that might have been a gamble by WB/DC that didn’t pay off.
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