“L.A. holds a special place in my heart,” Reid said. “Traveling from Texas to Los Angeles in my 20s taught me the value of my perspectIve as a designer and that leaning into my differences was cool.”
Los Angeles
, a pop-up shop at Platform in Culver City. The shop is Reid’s 15th in the U.S., and marks the culmination of a longtime dream for the designer to have a retail store in the city where he started his fashion career.in my 20s taught me the value of my perspectIve as a designer and that leaning into my differences was cool.”
He said when he first lived in L.A., he waited tables at Chin Chin on Sunset Boulevard. “The big benefit was that I could eat free and see celebrities.” A few weeks later, Reid found a job with Wrangler as a sales trainee at the downtown L.A apparel market, before being hired by Reebok as a sales rep and then moving into design to work on the Greg Norman and other golf collections for the company.
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