Billionaire owners like Sheikh Mansour don't love you - you don't owe them your unwavering loyalty ✒️ danielstorey85
But it is exactly those connections that expose the risk of sportswashing, be it by a private individual or a nation state, and why that sportswashing works so well in club football. There has long existed a bond between supporters and their football club which is emphatically familial. You get to criticise them, but outsider criticism is generally unwelcome. As supporters became customers during English football’s rapid commercialisation, the connection should have eroded slightly.
An owner, therefore, does not need to establish their own bond with supporters. They merely need to blur the lines between themselves, the club and the club’s success so that they are one and the same. By association, you receive the same treatment. The club can’t win without you, the supporters are desperate to keep winning, ergo the owner is the driving force of the story. The strength of this relationship has now extended beyond all reason.
Here is the uncomfortable truth: the super-wealthy owner of your “Big Six” club does not love you. They care about you only as consumers with unique devotion. They have raised ticket prices because they know they can. They know that the average spend of a once-a-year matchday attendee is higher than a season-ticket holder. They see you as a unit to be mined for monetary gain. They plotted aYou might see nothing fundamentally wrong with this arrangement because it works for you too.
But you do not owe those owners unwavering loyalty; that is beyond the pale. It is not your duty to be a foot soldier for someone you have never met and never will. If you have an emotional responsibility, it is to the club to which you have committed so much time.
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