Billionaire founder of Paul Mitchell and Patron invests in man-made coral reefs

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Billionaire founder of Paul Mitchell and Patron invests in man-made coral reefs
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CNBC's Diana Olick reports on efforts to save the globe's damaged coral reefs.

They are majestic and beautiful and critical to the world economy. Coral reefs, often called the "rainforests of the sea," support roughly 25% of all known marine species. They are vital not just to sea life, but to human life. And the planet has lost half its coral reefs since the 1950s due in large part to climate change.

"Coral reefs are at risk. We have lost more than a third of coral reefs already," Brosnan told CNBC. "And the prognosis for losing more is high. So right now today, we lose more coral reefs in a day than we can restore in a decade." "We came up with the technology to figure out the shape that a reef should be and the size that the reef should be in order to promote biodiversity and to protect the coastline," explained Brosnan.

"It's my way of paying a little bit of rent for being here on the planet earth," said DeJoria, who has a real estate project on Barbuda.

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