Female-first razor brand, Billie, is encouraging women to grow out their mustaches for Movember.
Shave and body brand, Billie, has a reputation for challenging beauty standards when it comes to female body hair. And in its latest campaign the brand is pushing the envelope even further by encouraging women to embrace their hair by participating in Movember.
“Newsflash: women have mustaches,” the Team Billie page reads. “We’ve been trained to hide them — wax them, bleach them, shave them — but that doesn’t make them any less real. Fuzzy and faint or dark and dazzling, they’re there. So this Movember, we’re growing out our top-secret upper lip hair.” When posted to the brand’s Instagram account, the campaign received a ton of support from those who expressed their love for the company and its body positive mission.
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