'Already the choice is being hailed as brave and paradigm-shifting, but I’m confused. Am I supposed to shave my pubes or not?' Let's all get empowered by the pubic hair in this razor ad
“It’s saying you should feel ashamed of having body hair.” But isn’t that... what... razors’ very existence implicitly tells us?
The campaign likely pushed Billie’s competitor Flamingo to spin equally feel-good-y ad copy. “We’ve talked to more than 1,000 women [to develop Flamingo products], and everyone has a very unique and personal body-care routine, and body hair is part of that,” Flamingo’s general managerIt must be hard to sell razors for the everywoman—one who waxes or grows out her mustache, it’s her choice!—without straddling an oozing cesspool of conflicting ideas.
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