Big name fashion brand closes city centre shop for exciting rebrand

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Big name fashion brand closes city centre shop for exciting rebrand
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Can't wait to see the outcome 👏

Signage has appeared on the shop amid the closure, which is expected to last around two months.

The German luxury retailer launched an extensive rebrand last year, dividing the label into Hugo and Boss.The signage on the Merchant City unit suggests the shop will be Boss when it re-opens.A spokesperson for the brand said:"The new BOSS is bolder, more contemporary, and more impactful. "The new aesthetic, centred on a palette of camel, white, and black, is also younger, more global, more playful, and more casual, while still retaining our codes of dressing excellence."

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