The provisional calendar revealed for Paris Men's Week is powerfully charged with Big Menswear Energy.
. At this stage there are 84 brands on the schedule of which 39 are showing live, and 37 are presentations. There are also eight digital-only showing brands. Oh yes and Sphere, the Fédération’s emerging brands showroom that is always worth a look while passing the Palais de Tokyo, will feature installations from seven further brands.Junya Watanabe fall 2022 menswear.Photo: Alessandro Viero / Gorunway.
Back in January and February, many of those attending the shows professionally noted that—whether at Kenzo, Off-White, Balmain, or Rick Owens—enthusiastic crowds of young Parisians were flocking to the venues to see, be seen, and post about it. As an indication of post-pandemic engagement with fashion, Morand agrees that this is as direct and optimistic as it gets: “For the professionals at the week the shows are B2B. But this is B2C: Business to Citizen.
He said: “This gives the fashion weeks an increased creativity and an increased level of public engagement—which as you say was very obvious last season, and also I think is disruptive in a positive and exciting way.” For everyone and anyone looking to plug into Paris’s augmented creativity next month, here is a potted rundown of the week’s highlights.is a buffer between the all-digital day in Milan for those who are commuting to the French capital.
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