Declaring 'the age of artificial intelligence is upon us,' the superindie has set up a fund to finance television formats that have AI at their heart.
, on Wednesday unveiled that it was setting up a creative fund to develop television formats focused on, and using,The fund will give producers and labels from across Banijay’s global footprint — the company controls more than 130 production companies across 21 territories worldwide — backing to developing new formats that use or explore “the endless possibilities” of artificial intelligence.
“The age of A.I. is upon us, and as it begins to shape our world, there is an increasing demand for people to create fresh, forward-thinking formats in the technology space,” Banijay said in a statement.
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