Big Ag wants a cut of booming fake-meat market

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Big Ag wants a cut of booming fake-meat market
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Bunge Ltd, one the world's biggest grain traders, recently disclosed the 1....

) that have cashed in on plant-based meat substitutes. Demand for meat alternatives has soared as consumers add plant-based protein to their diets for health reasons and out of concern for animal welfare and environmental damage from livestock farming.

“We’ve dedicated a significant amount of our team - the technical side of our team, as well as the commercial side of our team - to plant-based proteins,” Macciocchi said. Toronto-based pork processor Maple Leaf two years ago bought U.S.-based Lightlife Foods, a plant-based burger-maker, to expand its reach into a market with boundless potential, chief executive Michael McCain said. While the trend is starting in North America and Europe, it will expand worldwide within a decade, McCain said.

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