Top advisers to President Biden are planning a 2024 battleground strategy that fully invests in North Carolina, while mounting an early challenge in the increasingly Republican domain of Florida, home to two of his top rivals.
The strategy — which has been briefed to donors in recent weeks and has been signaled in early television advertising buys by the Democratic National Committee — comes as the party and Biden’s team make plans to focus most of their organizing and spending energy on the states that Biden won in 2020.
Since Biden announced his reelection effort, his nascent campaign, which still lacks a headquarters and many senior staff hires, has spent about $1.6 million on television advertising with the DNC, according to media-tracking firm AdImpact.
“We are excited the Biden campaign is investing in both of these states as Republicans always encourage Democrats to light money on fire in places where voters have solidly rejected them cycle after cycle,” Emma Vaughn, a spokesperson for the Republican National Committee, said in a statement. Republicans in North Carolina are expected to override a veto from Cooper later this year to narrow the legal window for legal abortions in the state from 20 weeks of gestation to 12 weeks, while imposing new regulations on doctors performing abortions and expanded requirements for an additional in-person meeting with doctors before a patient undergoes either a surgical or medication-induced procedures.
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