President Biden’s sinister, glowing-eyed alter ego, “Dark Brandon,” became an official part of his reelection campaign this week, which marks either the high point or the low point for one of the most politically polarized memes of the 2020s.
But why Brandon? What’s with the eyes? Why is he grinning so very darkly? If you’re not familiar with the meme, you might think you’ve stumbled onto a superhero merchandise outlet, so allow us to explain Dark Brandon’s origin story. It has no destroyed planets, radioactive spiders or super-soldier serums. It’s about an 80-year-old man from Scranton, Pa., who learned to harness the powers of the internet.
The latter slogan began showing up on conservative bumper stickers, T-shirts and flags in late 2021. It was inspired by a news broadcast from Alabama’s Talladega Superspeedway, where an NBC Sports reporter happened to be interviewing driver Brandon Brown as an angry crowd chanted “F--- Joe Biden” in the background.“You can hear the chants from the crowd, ‘Let’s go, Brandon!’” the reporter said to viewers — either in jest or in error.
Trump supporters found this either hilarious or an outrageous example of media censorship . Some started using “Brandon” as a code word to mock, demean or hurl expletives at Biden in public.Biden seemed unaware of the phenomenon at first. “Merry Christmas, and let’s go, Brandon,” a man told him during a public call-in session for NORAD’s Santa tracker on Christmas Eve.
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