Joe Biden dominates digital ad spending after entering 2020 race
Biden's Facebook spending last week, at $406,860, was more than the combined total of the five 2020 Democrats who spent the most after Biden: Sen. Elizabeth Warren , Sen. Bernie Sanders , businessman Andrew Yang , Gov. Jay Inslee , and Mayor Pete Buttigieg . Biden also spent ten times more on Facebook ads last week than the Trump 2020 re-election campaign .Biden was also by far the top political advertiser on Google last week.
And spending heavily on Facebook ads -- quick, targeted and inexpensive -- will allow Biden to make up for his relatively late entry to the race, and his lack of pre-existing campaign infrastructure, and begin building up a crucial small dollar donor base.In one Facebook ad, Biden's campaign nods to the crowded 2020 primary field:"There are a lot of Democrats running for President. It's going to take a truly national campaign to reach every voter and defeat Donald Trump.
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