The spots are part of an effort to sell the legislation and Biden’s handling of the economy more broadly.
President Joe Biden’s allies and his GOP rivals have been in a race to shape how voters view the latest clash over the debt ceiling. | Andrew Caballero-Reynolds/AFP/Getty ImagesThe lifting of the debt ceiling might not seem like bumper sticker material for a campaign. But President Joe Biden’s aides believe voters will reward him for working across the aisle to do it.
The spots, which were first shared with POLITICO, make the case that Biden managed to protect essential government programs as well as his own accomplishments in the face of far-right Republicans who wanted to strip them away during the high-stakes talks over the debt ceiling. And that he did it all while avoiding a devastating outcome that would have hampered the economy.
The advertisements also tout Biden’s handling of the economy overall, pointing to the country’s low unemployment rate and millions of jobs that have been created during his presidency.
The ad campaign reflects the strategy that the Biden team has used since 2020 to portray the president as the responsible adult in the room while depicting his Republican opponents as extreme. But the spots also suggest that the president and his team know they have work to do in selling his agenda as Biden continues to receive poor marks from voters on his handling of the economy.
Sixty-one percent of adults said they are not too confident or not at all confident in Biden’s ability to make good decisions about economic policy, according to aBiden’s allies and his GOP rivals have been in a race to shape how voters view the latest clash over the debt ceiling.
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