The Biden administration is racing against the dropping temperatures to convince more Americans to get the updated Covid-19 booster shot amid low uptake numbers driven by confusion over the shot, declining cases and profound pandemic fatigue
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“After they make the car, they have to sell it,” Schaffner said. “The CDC has a manufacturing capacity for [vaccine] recommendations, but it has no marketing capacity. They underestimate how much work it takes to get the word out.” Though the administration has not set a booster vaccination target, health experts and groups on the front lines of the campaign don’t expect the overall takeup rate will top 30 percent of the U.S. population.
Time to make that message stick is running short. Hospitalizations in several European countries are already on the rise, a reliable indicator of where the U.S. is headed, and Americans’ immunity from their existing vaccinations is waning or ineffective against the now-dominant Covid strains. While the White House has yet to see definitive signs of a domestic rebound, one official said the rising case counts elsewhere have left those in the administration “unsettled.
But others said that if the message about the booster had been clearer from the start, more people would be getting it.
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