Plant-based burgers sizzled last year, boosting sales at fast-food chains such as Burger King and Carl’s Jr. Now, KFC wants to see if it can replicate that effect with fried faux chicken.
More Coverage“Plant-based chicken is a big category that there is a lot less competition in,” McLee said. “It’s kind of an underappreciated market area.”
“As we innovated around beef and pork at some point I felt it wasn’t representing the brand well enough. It wasn’t where we are today. For sure this product is much better,” said Ethan Brown, Beyond Meat’s founder and chief executive. The nuggets will be sold in quantities of four, eight and 12 a la carte and also as part of a combo in the two larger servings. Pricing ranges from $4.29 to $15.99.
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